Monday 1 March 2010

Customer Experience Checklist

Here is an interesting checklist to see if you are doing it right.


Customer Experience Checklist

  • There is a clear definition of target customers.
  • The needs of target customers are well understood.
  • There are clear objectives for how the project will impact target customers.
  • The experience is designed for every stage of the customer lifecycle, from initial roll-out to ongoing support.
  • There is a plan for testing the impact on target customers.
  • There are resources and time allotted to iterating on the design to improve customer experience.
  • There is a plan for gathering ongoing feedback to monitor the customer experience over time.
  • There is a clear definition of success, for both the company and for target customers
Courtesy www.retailcustomerexperience.com

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